Note that some articles or tools may look old or old-fashioned, but this usually means they're battle-tested and mature If you’re a Premium plan customer, you can power up these user insights with Company Profiles to help you figure out what to build next at your B2B business.A curated list of dotfiles resources. So what next?Ĭontact profiles are a standard feature on all our plans – so you can start using this right away! If you’re revamping your mobile app, filter down to a list of users that wrote in with feature requests and suggestions and give them a chance to help you get it right.
Tags and personas are a useful way to reach back out to your customers for user testing, user interviews and other behind-the-scenes research. With feedback organized in one place, you can easily reach out to customers to dig up more insights. Plans : Get more granular by tagging users by the specific subscription plan/package they’re subscribed to.Industry/Field: If your product is used across different industries, you can use this tag to help you track insights and use cases specific to that field.“VIP”: For high-profile users who are uniquely valuable to your business (e.g.There are a number of subjective ways to track individual users outside of the bio: You can also use tags to help you quickly filter for feedback on specific product areas, like integrations: This way, you can actually drill down to see what different *kinds* of designers are asking for. If you wanted to track this distinction formally, you could tag me as “Product Design,” “UI Design” or simply “Design.” Roles and specializationsįor example, my job title is UX Designer, but there are dozens of different types of design. Tags are really useful for tracking relevant criteria that can’t be captured via our defaults. We can then investigate what advanced functionality Power Users across our customer base are asking for. When they submit new feedback, we’re able to track it along with feedback from all our other Power Users. We know that our customers, Adam and Liz are Power Users – a very important segment for our business – and we’ve marked them as such in ProdPad. So how does this work in practical terms? Here’s an example of how we use this at ProdPad: With personas, you can zoom out and review customer feedback by segment, so you can understand the needs of a similar group of users as a whole. We’ve introduced the ability to filter feedback by persona to help you fight that tendency to focus on the “small picture.” Go beyond individuals: filter feedback by personaĪt a product company, the challenge is to deliver a product that serves many, not just a handful of vocal customers.
With just a handful of individual profiles, you can level up very quickly to deeper, more powerful insights into your customer base. Put customer intelligence into your own hands Personas help you assign and track real users under the valuable user types you refer to throughout product development.Īs you’ll see, contact profiles are not meant to replace a CRM – but we do include a place for you to link to your CRM if you want to keep additional background information handy. Tags help you organize customers based on your own criteria that play an important role in your product decisions. The Anatomy of a Contact ProfileĪ Contact Profile is a record of an individual user or customer designed to help you track the criteria important to you as a product manager. That’s why we think Contact Profiles will help you scratch a certain itch by helping you run your customer intelligence specially through a product lens. Between CRMs, helpdesks and customer intelligence software, there’s an enormous amount of data about your customers that you could get lost in for hours.īut we’re product people, and none of these tools quite capture the handful of unique criteria we refer back to early and often to help us make product decisions.
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